#22 Recalibrating Expectations for Organic Social Media Marketing
Kelly opened her business in 2016 and the changes, saturation, and trends on social media have changed a lot. Kelly’s sharing how the ever-changing social media landscape is influencing small businesses growth rate and return on investment over time. Specifically, she is digging into the “tried and true best practices” for social media marketing and exploring whether or not those are still relevant. As always, she’ll leave you with solutions and how-to’s to improve your reach, engagement, and market share as well as:
Some ways to organically improve your reach and engagement.
How to take out an ad on a social media platform that will increase your email subscribers
How “time in the game” matters more than you’d think
What to reasonably expect when posting to social media
How to mitigate a stagnant social media account
Mentioned in this episode is the Rich Roll Podcast, specifically the Max Fisher episode, as well as Max Fisher’s book, The Chaos Machine.
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