We take the complexity out of social media, blogging, and email marketing and make it profitable, efficient, and effective.


Hey There!

I'm Kelly Smith.


Willow & Oak started out as a side-hustle to help out a former colleague. Luckily, there were other entrepreneurs who wanted thoughtful, authentic, and honest marketing strategy, and with gratitude, Willow & Oak grew fast and here we are! 

Here's the deal: 

I have an unrelenting desire to help those who want to improve the lives of others. It's a privilege to bring good ideas to fruition that improve peoples lives in big and small ways every day. These are the clients I choose to support, and I go all in to see their businesses & non-profits grow and flourish.

A bit about me:

I value integrity, joy, fun, and excellence and that's what you get when you work with me. 'm committed to showing up for my clients to help them reach their goals, and we have a great time working together.

I served on the Board of Directors for Women Business Owners from 201-2020 and won the Solo Business Owner of the Year award in 2020 which was humbling and wonderful.


The nuts & bolts: 

I have 20 years of Operational, Marketing , & Administrative experience, as well as a B.A. in English Literature from Seattle University and an A.A. in Marketing Management from Bellevue College. I use this experience to create compelling messaging and create successful strategies. 

The fun stuff: 

My husband is totally fun, smart & hilarious, my two little boys are the loves of my life (also fun, smart & hilarious),  the PNW is home, I'd rather be outside (even in the rain). I like to volunteer for causes that break my heart, watch and participate in sporting events, go to concerts, and read. 

*Willow & Oak Business Solutions is a licensed, LLC operating in Washington state

"Kelly is more than a great Marketer. She's a business partner who sees the potential and the value in your business and in you, the entrepreneur...Kelly's content marketing services generate revenue, and alot of it! I've had the most successful year of my entire career, largely in part to the work that Kelly and I have done together..." - Client Testimonial


  • We identify your target audience with granular detail so you know exactly who your ideal client is.

  • We create a marketing plan which will achieve your revenue and growth goals.

  • We create thoughtful & impactful copy and graphics for your marketing platforms and post them for you. (social media, blogs, newsletter, etc) 

  • We optimize your social media platforms to appeal to your desired audience.

  • We measure your social media and content analytics and recommend ways to improve visibility.

  • Create custom marketing strategies and deliver on objectives (product launch plans, ad campaigns, print marketing, etc)

  • Help you implement sustainable standard processes to make doing business easier and less tedious

  • Teach you honest networking methods that broaden your referral partnerships with integrity

Kelly Smith Marketing Strategist

Get all the goods delivered right to your inbox


We donate a percentage of our monthly revenue to Charity:Water because we feel that clean, safe drinking water should be a basic human right. 

Currently, 663 Million people do not have access to clean water, and at Willow & Oak, we feel this is not acceptable. Did you know that for only $30 per month one person gets access to clean water? It's true! 

To find out more about the ways that Charity:Water is bringing clean, safe water to people who need it, read more here.



We value authenticity, integrity and relentlessly seek improvement.

We believe that success means meeting a need and improving the lives of others.

We believe in leading by example and in the betterment of the greater good.

We are flexible and think that simple is better.

We value innovation and use technology to work smarter, not harder.

We believe in work-life balance.

We think that work should be fun, creative, and leave you feeling renewed and excited.

We treat our client's businesses like they are our own businesses and relentlessly pursue solutions to achieve their measurement of success.

We appreciate the opportunity to meet new people and collaborate.

We believe in partnership and teamwork.

We think it's better to bend like the Willow than to break like the Oak, while keeping our roots firmly planted.  

And most importantly, gratitude in everything.