WILLOW & OAK

I worked in the manufacturing industry as an Executive Assistant for many years. I had a fantastic perspective of how a profitable,...

Are my marketing efforts paying off? Should I be getting more leads? Should I have more direct messages from interested parties? 33% of...

I regularly teach on the topic of creating and consistently sharing content on social media in order to grow an audience, earn market...

The reason marketing can feel so overwhelming is because there are so many options and you’re not sure where to focus your limited time...

A testimonial simply tells others what's been true for someone who has gone before them and bought the thing they're considering buying.

This is a blog post about what happens when we try new things, trust ourselves, and go all in to "protect the asset."

Inbound marketing, or content marketing, is the methodology of attracting people to your brand. Inbound marketing tactics include things...

Blogs are a proven way for you to show case your area of expertise. They are the most commonly visited resource for...

Entrepreneurs eager to grow their businesses are curious about ways to grow their audience, elevate their brand, and generate qualified...

Can we talk about differentiation for a minute? Let's talk about what we think differentiation is, versus what it really is. ✔️...

Getting to the heart of solving your clients' problems is the best way to ensure long term success, and this post teaches you how to do...

Let me clear up the confusion around social media marketing and provide a framework of focus for you to use when creating your content.

2020 has caused a major state of turmoil for most people. How has your Ideal Client changed? What matters now that didn't matter last year?

Understand the four biggest misconceptions getting in the way of consistent, high-value social media marketing, and how to overcome them.

Here's how the client journey works and why it should matter to you.

Committing to consistently showing up & delivering value will generate qualified leads and build an engaged audience over time.

The difference between a successful solopreneur and an unsuccessful solopreneur is in their team, which is made up of 3 categories...

You've hit a slump. You post to social media and, crickets. You post to your blog, no new readers. You haven't had new client inquiries...

So often we look to external factors when we're trying to solve an issue. Reading, podcasts, social media... it's all input. So. Much....

You are the expert at your craft. You are a phenomenal crafter, attorney, cpa, designer, artisan, author, financial planner, baker,...