#12 Addressing Controversial Topics In Your Marketing Material

Written By Kelly Smith

Does the thought of addressing controversial topics in your marketing material make you cringe? Or you want to speak up but you’re stuck wrestling with what to post? If so, you’re in good company because many entrepreneurs struggle with anxieties around what to say (or what NOT to say!) on their brand platforms about hot button issues in the news. In this episode, I’m diving into this topic to help you navigate the balance between transparency and professionalism in a way that aligns with your integrity, four key things to help you think about this in a different way, and examples of how my clients and I navigate this. Ready? It’s a juicy one!

I am sharing:

  • The hardest post to share

  • Something to keep in your back pocket when considering whether or not to post

  • 3 questions for you to consider to help you think through how you want to show up on the internet

  • How professionalism has changed and what that means for your business’s marketing

  • The thing that really holds us back from sharing our views online (and how to overcome it)

Reach out to me: info@willowandoaksolutions.com

Learn more about how we support businesses at Willow and Oak Business Solutions: https://www.willowandoaksolutions.com

Follow me on Instagram: https://www.instagram.com/willowandoaksolutions/

Kelly Smith
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#13 Tying Your Marketing Goals To Specific Objectives
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#11 5 Pillars of Successful Marketing