“Working with Kelly gave me a concrete social media plan so I know what to focus on for my content marketing, an area that has been a struggle for me. It now seems do-able and not as daunting as I was expecting..."



There are people who need exactly what you offer. 

Those are your people.

This workshop teaches you who they are and how to reach them.

"By focusing on what my ideal  clients look like in detail, I now have  information I can use for both content creation and to share with my referral partners for who I target for my work.” 


Learn the messaging that will resonate best with your Ideal Clients.


Next, learn the platforms, methods, and timeline to reach them.

Wouldn't you like a plan, a timeline, and roadmap to grow your business?

"This Workshop Increased My Revenue By 78%"

Workshop includes:
  • Half Day of customized marketing strategy planning

  • $950  per person plus tax
  • Reserve your seat or seats for everyone on your team


hyatt house.jpg

Thursday, January 30, 2020

Hyatt House, Redmond, WA

9AM - 4PM

This is the year your business will thrive


Learn how to close the gap between what you offer and who needs your services. You'll walk away with:


  • Knowing who your ideal client is and have an in-depth understanding of what they need (and WHY)

  • How to identify and determine who your ideal client is

  • More than demographics, understand the story behind WHY they need what you have to offer

  • How to find the people who genuinely need what you offer

  • How your purpose and service offerings benefit potential clients who have been waiting for you

  • What to say, when to say it and how to communicate with your ideal clients in ways that resonate and lead to sales

  • Where to spend your time, energy, and resources and on what platforms in ways that will exponentially grow your business

  • How you become an authentic, organic and indispensable part of your ideal client’s story- a part that they can’t see themselves with out

What You'll Leave With: The RoadMap

  • Walk away with a content marketing calendar - A plan of action telling you what to say, when to say it, who to say it to, how best to say it, and where to put it (platform)

  • Clarity on your business's themes - no more jumping around from random thought to random thought. You’ll leave with streamlined, cohesive, subject topics that your ideal clients care about.

  • How to optimize your marketing messages for SEO and social media attention.

  • Effective ways to engage your ideal clients by offering more of what they want.

  • What platforms you should be using to reach your ideal clients: Social media channels, blogs, podcasts, webinars, and more. What digital or physical space meets your customer where they are?

  • What SEO tools can you use to increase visibility

  • How to create a lead magnet to attract and provide value for your ICA


Workshop Agenda:

  • Understanding What You Bring To The Table: Who are you and what do you make

    • Identifying your mission vision & values, purpose, goals, and why you're in business

  • Identifying Your ICA

    • Willow & Oak proprietary process of understanding your Ideal Clients and how to reach them

  • Developing Your Company's Messaging & Defining Your Content Pillars

  • Creating Your Company's Promise

  • Creating Your Roadmap: The Content Marketing Plan You'll Use To Reach Your ICA's

  • Wrap up