Where: Hyatt House, 15785 Bear Creek Pkway NE Redmond WA, 98052

When: Thursday, January 30, 2020 // 9AM-4PM PST

Who: For small business owners, side-hustlers, & solopreneurs - Led by Kelly Smith, W&O CEO


Learn how to close the gap between what you offer and who needs your services.


Knowing who your ideal client is and have an in-depth understanding of what they need (and WHY)

  • How to identify and determine who your ideal client is
  • More than demographics, understand the story behind WHY they need what you have to offer.
  • How to find the people who genuinely need what you offer
  • How your purpose and service offerings benefit potential clients who have been waiting for you
  • What to say, when to say it and how to communicate with your ideal clients in ways that resonate and lead to sales
  • Where to spend your time, energy, and resources and on what platforms in ways that will exponentially grow your business
  • How you become an authentic, organic and indispensable part of your ideal client’s story- a part that they can’t see themselves with out

What You'll Leave With: The RoadMap

  • Walk away with a content marketing calendar - A plan of action telling you what to say, when to say it, who to say it to, how best to say it, and where to put it (platform)
  • Clarity on your business's themes - no more jumping around from random thought to random thought. You’ll leave with streamlined, cohesive, subject topics that your ideal clients care about.
  • How to optimize your marketing messages for SEO and social media attention.
  • Effective ways to engage your ideal clients by offering more of what they want.
  • What platforms you should be using to reach your ideal clients: Social media channels, blogs, podcasts, webinars, and more. What digital or physical space meets your customer where they are?
  • What SEO tools can you use to increase visibility
  • How to create a lead magnet to attract and provide value for your ICA


Workshop Includes:

  • 7 Hours of Customized Strategy Planning
  • In person networking and connection with fellow business owners & peers
  • Workshop pre-work & digital download upon purchase
  • Catered buffet lunch
  • Coffee / Tea / Bottled Water


Workshop Agenda (9am - 4pm):

  • Understanding What You Bring To The Table: Who are you and what do you make
    • Identifying your mission vision & values, purpose, goals, and why you're in business
  • Identifying Your ICA
    • Willow & Oak proprietary process of understanding your Ideal Clients and how to reach them
  • 30 minute break for catered lunch
  • Developing Your Company's Messaging & Defining Your Content Pillars
  • Creating Your Company's Promise
  • Creating Your Roadmap: The Content Marketing Plan You'll Use To Reach Your ICA's
  • 4PM Questions, Next Steps, & Wrap up

How To Grow Your Business - The Workshop

  • All materials are copywrited to Willow & Oak Business Solutions and may not be replicated without written permission. 

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